seoClarity Asks the SEO Expert: Nakul Goyal
Nakul Goyal is a self-described “Average Joe”, but we think he’s extraordinary. With an impressive career spanning more than 20 years, Nakul has seen explosive growth across several enterprise brands […]
Accelerating growth since 1999.
Nakul Goyal is an international growth expert with over 20 years of experience leading enterprise growth, founding growth agencies, and advising top companies around the world.
NAKUL GOYAL.
My Bio and Skills
Nakul proudly leads an award-winning team as Head of Growth at Carfax. He previously held senior roles in growth and SEO at TripAdvisor and Berkshire Hathaway’s Oriental Trading Company, and also founded a successful SEO firm when digital search and growth were in their infancy. Nakul is known for his passion, positive attitude, and laser focus on being number one. In all his work, Nakul strives for “hockey stick” or exponential growth. Over the years, Nakul has built all-star teams and has developed products and strategies that impact the bottom line, saving or making companies millions. Nakul is driven by a desire to advance an often-misunderstood digital growth industry. He is a passionate mentor who enjoys helping others, and welcomes opportunities to speak about and advise investors, board members, and executives on the value of growth and how best to achieve growth results.
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Building and retaining high performing teams
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Business acumen and entrepreneurship
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Digital growth and retention
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Improving ROI and ROAS
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Performance optimization
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Strategic planning and tactical
Implementation -
Profit & Loss Management
CARFAX
Nakul currently leads an award-winning team as Head of Growth for Carfax and Carfax Canada. His team’s work at Carfax has turned the company from an industry-acknowledged “SEO junior to SEO leader” according to industry pundits. Within Carfax, Nakul has been recognized for his outstanding leadership and for his team’s contributions to traffic and revenue growth for the last three years in a row. The numbers show the difference that the growth team has made, but these are confidential.
PRE-CARFAX
Prior to joining Carfax, Nakul was a senior member of growth teams at TripAdvisor and Oriental Trading Company (owned by Berkshire Hathaway). While at both companies, Nakul worked with his colleagues to achieve exponential growth. At TripAdvisor, he supported growth across 55 international websites in 29 languages and, through testing, developed products that generated millions for the company. At Oriental Trading Company, Nakul realized 100% revenue growth in year one and continued to double digital growth and traffic every year after that.
From SEO Youth Entrepreneur in India to Global Growth Vet
Nakul is unique in the SEO industry in that his entire professional career has been focused on growth and SEO. He is often called a veteran or a trailblazer by his peers. Nakul got his start in SEO when he was a teenager in the late 90s in Chandigarh, India, and has never looked back. He overcame several obstacles, such as reliable Internet access and a tool in its infancy, to launch a successful website development company with several employees. Seeing the importance of SEO and excited by the challenge of it, Nakul soon pivoted from development to search and through his SEO agency started producing results that caught the attention of companies in the United States. After contracting for a while to help corporations like Staples grow, Nakul was recruited to the United States in 2003 and embarked on an enterprise and advisory career that has allowed him to work internationally with exceptional leaders in a wide range of industries from travel and e-commerce to automotive and finance.
ABOUT NAKUL GOYAL.
Core Skills
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Building and retaining high performing teams
-
Business acumen and entrepreneurship
-
Digital growth and retention
-
Improving ROI and ROAS
-
Performance optimization
-
Strategic planning and tactical
Implementation -
Profit & Loss Management
CARFAX
Nakul currently leads an award-winning team as Head of Growth for Carfax and Carfax Canada. His team’s work at Carfax has turned the company from an industry-acknowledged “SEO junior to SEO leader” according to industry pundits. Within Carfax, Nakul has been recognized for his outstanding leadership and for his team’s contributions to traffic and revenue growth for the last three years in a row. The numbers show the difference that the growth team has made, but these are confidential.
PRE-CARFAX
Prior to joining Carfax, Nakul was a senior member of growth teams at TripAdvisor and Oriental Trading Company (owned by Berkshire Hathaway). While at both companies, Nakul worked with his colleagues to achieve exponential growth. At TripAdvisor, he supported growth across 55 international websites in 29 languages and, through testing, developed products that generated millions for the company. At Oriental Trading Company, Nakul realized 100% revenue growth in year one and continued to double digital growth and traffic every year after that.
From SEO Youth Entrepreneur in India to Global Growth Vet
Nakul is unique in the SEO industry in that his entire professional career has been focused on growth and SEO. He is often called a veteran or a trailblazer by his peers. Nakul got his start in SEO when he was a teenager in the late 90s in Chandigarh, India, and has never looked back. He overcame several obstacles, such as reliable Internet access and a tool in its infancy, to launch a successful website development company with several employees. Seeing the importance of SEO and excited by the challenge of it, Nakul soon pivoted from development to search and through his SEO agency started producing results that caught the attention of companies in the United States. After contracting for a while to help corporations like Staples grow, Nakul was recruited to the United States in 2003 and embarked on an enterprise and advisory career that has allowed him to work internationally with exceptional leaders in a wide range of industries from travel and e-commerce to automotive and finance.
INTERVIEWS & MEDIA
Featured Videos
I’m a growth guy. I’ve worked in the field my entire career. And I’ve loved every minute of it. These videos and my blog include thoughts, experiences, and some of the strategies I’ve developed over the years that can help your company or your work succeed.
seoClarity Interviews SEO Expert Nakul Goyal Head of Growth at CarFax
Back to the SEO Basics Playbook w/ Expert Nakul Goyal
Search Engine Journal – Challenges of Big Brands In-House SEO
TRAFFIC, CONVERSIONS, AND MARKETING
Experience
I drive digital marketing strategy for enterprises, with a deep focus, passion, and experience in search. I enjoy accelerating the revenue of online consumer products and scaling their reach to millions and millions of people. I’ve had the honour of working with stellar teams at great companies to drive tremendous growth and success.
CARFAX
2016 – Present
Centreville, VA
Head of Growth
Growing traffic and delivering P&L savings year after year for this top-rated vehicle history report company by leading a team of professionals in SEO products, paid media, A/B testing and conversion, analytics, and CRM.
TRIPADVISOR
2014 – 2016
Boston, MA
SEO Manager
Led a team that supported growth across 55 international websites in 29 languages and contributed to the strategy, planning, execution, and measurement of SEO experiments that produced millions in revenue.
ORIENTAL TRADING CO.
2007 – 2014
Omaha, NE
Head of SEO
Jointed this Berkshire Hathaway-owned company to build its first in-house SEO program from the ground up, saving millions annually and hitting double digit growth in traffic and revenue.
PINNACLE MARKETING GROUP
2004 – 2007
LasVegas, NV
Head of SEO
Planned and executed organic traffic acquisition, product, and pricing strategy on a portfolio of sports, concert, and theatre ticket websites that saw consistent double-digit growth as a result.
SPIDERSPLAT CONSULTING
2003 – 2004
Boston, MA
Senior SEO Consultant, Technical Lead & Account Manager
Led the company’s SEO program and realized results from 10% to 300% for various top-tier retail clients selling batteries, baby products, medical products, and industrial supplies.
CENTRONICS WEB SYSTEMS
1999 – 2003
Chandigarh, India
Founder, SEO Manager
Founded a website design and SEO consulting services company when the world wide web was in its infancy and quickly cultivated a base of over 50 clients from around the world that sought our SEO services.
TESTIMONIALS
A few words from my colleagues…
Nakul is one of the most positive, enthusiastic and engaged employees I’ve ever had the pleasure of working with. He has vast knowledge and experience in the field of SEO but is able to translate into layman terms for all to understand. While at Oriental Trading, was always bringing new ideas to the table and was great at brainstorming and collaborating with others. Even though he is with another (non-competing) company right now, he still serves up ideas to our team and stays plugged into our progress — which is commendable and very much appreciated!
Lisa Kuehl
Director of Creative Services, Oriental Trading Co.
During his time at TripAdvisor, he was very approachable, passionate (all the time) and an all-around expert when it came to advanced topics in SEO.
Jackson Lo
SEO Lead, International Growth at Shopify
Nakul is an expert at his craft in SEO. More than an expert, he is a genius. He is bold, creative, experimental, innovative, intelligent, and very knowledgeable about all things search, both SEO and PPC.
Nakul was tremendously successful in growing sales and acquisition results, growing a team, nurturing and expanding the OTC brand, and in delivering executive level ideas regarding budgets, execution, projections, and short and long term strategy.
Included in the results were doubling of sales in his first year, then 10-25% year-over-year growth. Keyword and page rankings in to first page rankings doubled his first year, then grew by 20-40% each year afterwards.
Garrick Baxter
Digital Solutions Architect, Sirius Computer Solutions
When it comes to SEO, Nakul is one of the best in the industry.
Kaustav Neogy
Specialist Platform at SapientNitro
In an industry where it is nearly impossible to keep up with the latest in technology and technique, Nakul somehow manages to stay ahead of the curve. He couples his great knowledge and work ethic with a tremendously positive attitude and personality. He is indeed an asset to any company smart enough to hire him.
Eric Tucker
Certified Scrum Trainer, Agile Coach
He has a great ability to analyze and understand the SEO influencers within an E-commerce environment and communicate the impact to the bottom line to all management levels.
Ann Kruse
Project Coordinator, Thrasher
We initially worked together at Oriental Trading Company where Nakul defined, built and executed the SEO strategy for the organization. Not only was his strategy hugely impactful to the business but Nakul had a lasting impact on how the company approached site merchandising, UX, content strategy, branding and partnerships.
Jeremy Podliska
Founder at Podzly, LLC
RECENT POSTS AND UPDATES
Blog
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Shared Amenities. Cafe and Meeting Rooms access.
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Private Amenities . 2 – 300 Seater . Fully customisable.
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Private Amenities . 2 – 300 Seater . Fully customisable.
LET’S CHAT
Contact Me
Please reach out and I’ll do my best to get back to you in a timely fashion.
Do you have growth in your DNA? I’m always looking for great people to join my team at Carfax.
Visit the Carfax Career Page or drop me a note.