Early on in 2020, I had the opportunity to sit down with seoClarity to talk about driving SEO results in challenging times.
The following are priorities to include in your SEO playbook to advance your SEO growth in this “new normal”:
1. Title Tags
Crawl your site to make sure you have unique title tags for every page on your site.
Recommended Reading: How to Write Optimized Page Title Tags
Ask yourself: Can both humans and search engines navigate to your site easily? Your pages can only rank if they are findable to your target audience and Googlebot.
Recommended Reading: Internal Links Workflow: How to Optimize and Gain More Site Authority
3. Self-canonical Tag
Conduct a site crawl to determine that you have not created any duplicate pages that plagues your site.
Recommended Reading: What’s the Best Route for Duplicate Content?
4. XML Sitemaps
Submit these to respective search engines that cover all your site’s pages.
Recommended Reading: How to Create a Sitemap and Submit to Google
5. Reciprocal HREFLang tag
This is particularly important for international brands so that search engines know where to send users on your site.
Recommended Reading: 12 Common Hreflang Mistakes and How to Prevent Them
Watch me explain the playbook in a 4-minute video: